68% of companies recognize that data quality issues are an obstacle to digital transformation, and companies with "high-quality data management" generated 66% more revenue than companies with insufficient data quality strategies. The negative impacts of poor data quality include productivity loss, operational expense, missed marketing opportunities, sales or relationship-deepening opportunities, and reputational damage. For customers, poor data quality often makes it difficult to complete processes designed for self-service.

• The root causes of poor data quality and how companies are solving them with Fonebook
• How a leading company saw $36 million in annual ROI by improving data quality using Fonebook to improve customer contactability, append missing customer phone numbers, and authenticate customer identities during digital servicing
• How fixing the root cause of data quality challenges enables companies to increase revenue, reduce OPEX, and mitigate fraud